The Bulldog is that rare breed that exemplifies determination, loyalty and keen intellect. At Drake University in Des Moines, Iowa, these are the characteristics that represent the very embodiment of the campus spirit. Where the Bulldog walks proudly, stands firm and never backs down from a challenge.
Our charge for Drake was to develop a brand language that would capture the Drake values, character, and traits while also blending current initiatives into one seamless brand campaign. The Pedigree campaign does this by portraying the Bulldog pride and channeling Drake University’s defining characteristics of passion, determination and leadership that says “We are Bred to Lead.”