American Standard engaged The Thorburn Group to introduce its new flagship portfolio of luxury bath and kitchen products, DXV by American Standard. Our objective was to restore the designers’ belief in American Standard and to elevate the brand by expressing the unique character of DXV collections in relationship to the greatest design movements of the past 150 years – Classic, Golden Era, Modern and Contemporary.
The exquisite pieces reached top designers, showrooms and dealers leading up to the launch of DXV.com. The foundation of everything we created was to spark conversation and create a community of design leaders and enthusiast who appreciated great design and inspiration. American Standard has added 300 plus new designer showrooms that will exclusively sell the DXV Brand.
DXV by American Standard
Decade Fifteen Magazine
Decade Fifteen Magazine is a custom-published magazine that presents the design story of DXV by American Standard products through custom designed rooms inspired by classic literature. Five leading designers from across the country were recruited to re-imagine classic literature by using DXV product solutions. The magazine also includes the use of Layar technology, an application that allows readers to scan editorial pages to retrieve video content and interviews that augment the printed page.