Hamline University is one of the oldest and most respected private, liberal arts institutions in the Midwest. Its campus is active and vibrant – yet inconvenient for professional adult learners. So, Hamline University opened a satellite site strategically designed and located to accommodate the needs of adult learners. Our first challenge was to raise awareness of Hamline University as a viable choice for adult learners and communicate the convenience of the new adult center.
Our approach was to give prospects a glimpse into their future as business leaders, making a Hamline degree the best choice to achieve their leadership goals. The campaign: “Think, Decide, Act” generated a substantial number of inquiries and market position for both the school and the location as the place to become a business leader.