Polaroid has a long legacy of innovation and invention. In fact, it is one of the most iconic brands alive. But over time, Polaroid had lost its luster and relevance in today’s digitally skewed world. To help regain its glory, The Thorburn Group helped the brand return to its roots – instant, fun and sharable, the same attributes that drive today’s social and digital engagement. “Share Life in an Instant” became our rally cry and we inserted Polaroid into the social mainstream with fresh content, compelling imagery and relevant product and technology news. Every touch point worked cohesively together, from Polaroid.com to social media, email and even packaging, to create a consistent voice and invitation to celebrate the Polaroid heritage.