Dunwoody College of Technology, in partnership with The Thorburn Group, is rolling out a refreshed brand and marketing campaign illustrating how Dunwoody students, alumni, faculty and staff think, learn and do.
Since 1914, Dunwoody has been providing hands-on, active education for men and women who have become technical experts, successful entrepreneurs and industry leaders. The new campaign celebrates this legacy and supports Dunwoody’s expansion into new offerings such as four-year engineering degrees. These new degrees mix traditional curriculum with Dunwoody’s long track record of developing students’ innate talents for problem solving and fueling their passions for designing, creating, building and making things.
The campaign will include digital and social advertising, transit, billboards, campus signage and a new website.
As part of the brand roll out, Dunwoody is encouraging prospective students, current students, employees, alumni, donors, and friends to participate in the campaign by sharing photos of projects, job sites, or personal and professional accomplishments by using the hashtags #MakeYourFuture, #BornToDo, and #DunwoodyDetermined.