The Thorburn Group Reimagines the Classics with DXV by American Standard

27
September 2016

 

The Thorburn Group has launched a ground breaking campaign for DXV by American Standard, an exclusive collection of luxury bathroom and kitchen products. The new campaign exceeds the brand’s previous investments, with a truly robust cross-discipline operation in print, digital, social media, along with sponsorship and product placement in four show homes around the country.

Five renowned designers helped DXV reimagine four iconic cities, each one an architectural milestone known for its distinctive style and evocative era.

Take a peek at some of the clips to get a feel for their style:

New York Reimagined – DXV by American Standard from The Thorburn Group on Vimeo.

Palm Springs Reimagined – DXV by American Standard from The Thorburn Group on Vimeo.

Miami Reimagined – DXV by American Standard from The Thorburn Group on Vimeo.

Charleston Reimagined – DXV by American Standard from The Thorburn Group on Vimeo.

In addition, The Thorburn Group put together Decade 15 magazine, an editorial concept to showcase DXV by American Standard and the stories behind each of the designers. The magazine will reach luxury designers and showrooms around the country to help distinguish the brand, which launched just 3 years ago.

“DXV is a truly remarkable brand. The collection presents American Standard’s 150 legacy in new and inspired ways,” said Pat Weas, COO at The Thorburn Group. “Our work across all media captures the richness and beauty of the products, while challenging designers and their high-end customers to reimagine and elevate their personal bathroom and kitchen experiences.”

American Standard and The Thorburn Group will continue their 15-year relationship with American Standard as they roll out the new DXV campaign through the first quarter of 2017.

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